OnePlus has been relegated to churning out OPPO and Realme knockoffs

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OnePlus has launched a number of telephones with fascinating designs and distinctive options over the past eight years. The alert slider continues to be an enormous {hardware} differentiator for the corporate, and a few of my favourite designs have been OnePlus telephones: the OnePlus 6T in Thunder Purple, the OnePlus 5T Star Wars Version, and the OnePlus 7 Professional.

OnePlus’ deal with design aesthetics comes from the very high. Co-founder and CEO Pete Lau usually talks about how design is a key space of focus for OnePlus, and I bear in mind one dialog forward of the OnePlus 6 launch distinctly. 

On the time, OnePlus was launching its first telephone in a purple shade, and Lau mentioned that he and the design group deliberated over the alternatives for a number of weeks to get the fitting hue for the gadget.

OnePlus 6 red edition

(Picture credit score: Android Central)

Finally, OnePlus went with a purple hue that was $4 costlier than different options (no small change while you’re engaged on razor-thin margins), however the end result was that the Pink OnePlus 6 appeared completely beautiful. It is this consideration to element over each side of the gadget that endeared energy customers to the corporate. However sadly, OnePlus is not doing that any longer.


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